
A motion where the acceleration a of
an object is always directed towards a fixed point ( the equilibrium position O ) and proportional
to its displacement x from the fixed point is said to be be simple harmonic.

Defining equation of SHM
a = - ω2 x
Observe from the model or the animation, suggest the reason for the negative sign.
The negative sign means a is always directed towards the equilibrium point while x is pointing away from equilibrium point O.
In other words a and x are in the opposite direction.